Action DIVA 2014


Action DIVA 2014


John Mx/PR


Davina McCall calls for riders for Action charity cycle events


Celebrity Ambassador and TV presenter Davina McCall is calling for people to get on their bikes for their local Action DIVA event in 2014 and raise vital funds for children’s charity, Action Medical Research. Action DIVA rides offer women a female-only send off and a Cool route that is ideal if you’re new to cycling.



This year, Action DIVA events will be taking place at the following locations:


Action DIVA Warwickshire on 27 April
Davina’s Action DIVA Sussex on 11 May (Davina will be taking part in the challenge)
Action DIVA Trossachs on 15 June
Action DIVA Chiltern on 22 June
Action DIVA York on 17 August
Action DIVA Essex on 31 August
Action DIVA Bucks on 14 September


This is the fourth year Davina has fronted the DIVA rides for Action Medical Research, a charity she has supported since she was a child, and she hopes her involvement will inspire more women to take up cycling.


Davina says: “As a committed cyclist I can’t think of a better way to support my favourite charity and I want more people to get on their bikes and join us for these events. There really is a route for everyone, regardless of your current fitness level, and the events promise a fun day out for a fantastic cause, so come on, let’s give the boys a run for their money.”


Money raised by riders in the Action DIVA events will help fund medical research into conditions affecting babies and children. The charity is currently supporting work around stillbirth, epilepsy, meningitis, cerebral palsy and brain cancer, as well as some rare and distressing conditions that severely affect children.


Mechanical support, first aiders and massage therapists will be on hand.


There are two entry options. Participants can pay £30 and raise a minimum of £35 in sponsorship, or they can pay a flat fee of £55 with no further money to fundraise.


Action DIVA 2014 website


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