Maserati Tour de Yorkshire Ride

by Simon Whiten · March 25, 2015

Maserati Cycling is a new programme designed to celebrate the marque’s affinity with the sport and to offer a series of unique experiences for Britain’s road cyclists.

The rapid growth of road cycling in the UK has been particularly evident amongst Maserati customers and employees, whose passion for performance, sporting excellence and design provides a natural conduit to the sport. Through Maserati Cycling, the company will aim to embrace this passion and is committed to supporting its continued growth.

The Maserati Tour de Yorkshire Ride will see one hundred Maserati management, staff and customers join the 6,000 strong sportive tackling a tough course over much of last year’s Tour de France Grand Départ route, and as part of its sponsorship Maserati is keen that every rider enjoys an enhanced experience.

Peter Denton, Region Manager for Maserati North Europe comments: “The sport is highly contagious. We have seen an ever-increasing number of our dealership network and their customers get bitten by the cycling bug over recent years. For Maserati and its customers at least, it would appear that cycling is the new golf.

“The excitement generated nationally by last year’s Grand Départ was mirrored across our team and network, so the Tour de Yorkshire legacy event provides a suitably high profile ride with which to kick off our two-wheeled activity.”