Maserati Tour de Yorkshire Ride
Helping prepare participants for the Maserati Tour de Yorkshire Ride, will be Maserati Cycling ambassador, David Millar, who will be offering expert insights into the particular challenges presented by the route’s climbs and how best to prepare.
The Scot, one of only two Britons to have worn the leader’s jersey at all three Grands Tours, is a lifelong Maserati fan and lists the Maserati Ghibli II 2.8 GT as his dream car. He has never wavered in his dream to own a Ghibli, and despite previously coming close, is thrilled to finally take the keys to one as part of this new partnership.
Millar comments: “Just like the sport of cycling, motor sport is steeped in history, and the Maserati brand has played a key role in this rich heritage, through 100 years of engineering innovation. I am excited that two of my greatest passions in life are being combined and delighted to be involved from the start of what looks set to be a fantastic initiative.”
In line with its ambition of enhancing the experience of the British cycling community, Maserati has recruited Michelin-starred chef, Alan Murchison, an age group duathlon world champion to apply his skills at one of the ride feed stations.
The exact recipes remain under wraps, but Murchison is excited by the challenge of thrilling the hordes of ravenous riders, adding, ‘As a keen cyclist myself, I know how tired you can get of sticky sports nutrition by the end of a ride. I will be looking to use fresh Yorkshire produce and apply an Italian twist to surprise and delight riders, and give them the boost they need to see them home.’
The ride will start and finish at Roundhay Park, Leeds on the morning of Sunday, May 3rd and will precede the third and final stage of the Tour de Yorkshire Pro race later that day.
About Maserati
Officine Alfieri Maserati was founded on December 1, 1914 in Bologna, Italy. Since then, Maserati has played a consistently important role in the history of sports car culture and its development. Every Maserati is like a work of art, its perfection expressing the marque’s proud history. Celebrating 100 years of unmistakable styling and technological innovation, Maserati is a company in rapid expansion. With presence in 65 markets worldwide, its role is clearly confirmed as an international ambassador of Italian excellence. This excellence is conveyed every day with passion through products of outstanding performance seen in the GranTurismo, GranCabrio and the new Quattroporte and Ghibli.
Words by Neil Bortherston
Maserati
Tour de Yorkshire Ride
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