Imperial Winter Series 2014/2015
Imperial Winter Series 2014/2015
Lucy Collins
The Imperial Cycles Winter Series returns for 2014/2015
Imperial Winter Series: so what’s all the fuss about then..?
Within hours of the events being open on Rider HQ, entries for the 4th cat race in particular started to fill up. 24 hours later the 1st race 4th cat was full and word was getting round – enter fast or face disappointment! This has continued over the following weeks and confirms the popularity of this well established winter series.
So what is all the fuss about then, this Winter series thing – when many are taking a rest or can’t condone the muddy hell that is cyclocross why do people flock to the Imperial Cycles Winter series?
As organisers we love feedback and try to act on it but in reality the reasons behind its popularity are many fold: it’s fast and quick so you don’t have to give up the whole weekend to feel like you’ve done something, you can ride there to add to the training and gain kudos in the process. The series has history with some serious sponsors and has built up a solid following and that adds to the camaraderie – meet up with your team mates and cycling buddies, and get the opportunity to beat them in the process and gain the bragging rights on the Sunday morning ride!
Then there’s the recognition – we place everyone in the results so you can judge your progress through the winter plus we try to mention the main agitators in the weekly roundup report. And arguably more importantly at the end we give out some great prizes, not all of which relate to your finishing position!
Bucking the current trend of removing races for women over the winter we’ve kept ours in, we’ve enlisted some support from Les Filles RT to help run these more smoothly and have set a race programme which endeavours to cater for as many riders as possible.
Back to the prizes for a second – Imperial Cycles will remain the headline sponsor – this business has taken off well and we have just started our second year of trading – it’s still early days but there are clear signs that we are marking our mark within the cycling community.
Imperial Cycles has recently become a dealer for Scott bikes and we’re rightly proud to be associated with this exciting, quality brand – so you will see their name around the circuit each week.
We are also keen to attract complementary sponsors and whilst a couple have got in the early breaks these have so far all been brought back! Watch out for further announcements before the series starts.
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